CoQ10 is one of those supplements people arrive at sideways. Almost nobody wakes up wanting coenzyme Q10. They come in because a relative mentioned it, or their GP said something in passing, or they read about it in connection with getting older, and now they are staring at a shelf where one tub costs eight quid and another costs thirty-five and the labels look identical. I have been explaining the difference across my counter in Paignton for years, so here is the whole conversation written down: what CoQ10 is, why levels drop, ubiquinone versus ubiquinol, and how to buy one in the UK without being fleeced.
- Coenzyme Q10 is a vitamin-like compound your own body makes.
- Here is something you will rarely read on a supplement website: CoQ10 currently has no authorised EFSA health claims in the UK.
- Your body's CoQ10 production is not constant across a lifetime.
- What is CoQ10?
- The honest bit most articles skip
- Why CoQ10 levels decline with age
- CoQ10 and statins: the facts, carefully stated
- Ubiquinone vs ubiquinol: does the form matter?
- How much should you take?
- What to look for when buying CoQ10 in the UK
- What we stock at LSC
- Frequently asked questions
- From the shop
What is CoQ10?
Coenzyme Q10 is a vitamin-like compound your own body makes. It sits in the mitochondria, the parts of your cells that turn food into energy, where it plays a role in the chain of reactions that produces ATP, the energy currency every cell runs on. The tissues that work hardest, the heart chief among them, hold the highest concentrations. It also functions as an antioxidant within cells. You get small amounts from food, mainly oily fish, organ meats and some nuts, but dietary intake is modest compared with what your body manufactures itself.
The honest bit most articles skip
Here is something you will rarely read on a supplement website: CoQ10 currently has no authorised EFSA health claims in the UK. None. So when a brand's label suddenly goes vague and starts waffling about "cellular vitality", that is why: they are not legally allowed to promise you anything, because the claims have not been authorised. I would rather tell you that straight than dress it up. What I can tell you is the factual background, and it is interesting enough on its own.
Why CoQ10 levels decline with age
Your body's CoQ10 production is not constant across a lifetime. It peaks in your twenties and declines steadily from there, and research measuring tissue levels in older adults consistently finds less CoQ10 than in younger ones, particularly in the heart. That decline is the main reason CoQ10 supplements skew towards my older customers. A 25-year-old is making plenty. A 65-year-old is making meaningfully less of something their cells use every second of the day. That fact alone is why this supplement has held its place on my shelves for decades while trendier things have come and gone.
CoQ10 and statins: the facts, carefully stated
This comes up at the counter more than anything else, so let me be precise. Statins work by blocking an enzyme in the pathway your body uses to make cholesterol. The same pathway is also the one your body uses to make CoQ10, and studies have found that people taking statins tend to have lower blood levels of CoQ10. That is the established, factual part.
Because of it, statin users often discuss CoQ10 with their GP, and it is a perfectly reasonable conversation to have. What I will not tell you, because the evidence does not support the claim and I am not in the business of pretending otherwise, is that CoQ10 treats or prevents statin side effects. If you take statins and something feels off, the person to speak to is your GP, and you should never stop or change prescribed medication on the strength of a supplement, or a blog, including this one.

Ubiquinone vs ubiquinol: does the form matter?
CoQ10 exists in two states. Ubiquinone is the oxidised form, the one used in most research over the past forty years and in most supplements. Ubiquinol is the reduced form, the state most CoQ10 is actually in once it is circulating in your blood. Ubiquinol suppliers pitch it as better absorbed, and it always costs more.
My honest counter-side view: the form matters less than the formulation. CoQ10 is fat-soluble and famously awkward to absorb, whichever state it starts in, and your body converts between the two forms anyway. A well-formulated ubiquinone, delivered in an oil base or with ingredients chosen to help absorption, is a better buy than a cheap ubiquinol powder rattling around dry in a capsule. Whatever you buy, take it with a meal containing some fat. That single habit does more for absorption than most of the premium-form marketing.
How much should you take?
Typical supplemental doses run from 100mg to 200mg a day, and research studies have commonly used amounts in the 100 to 300mg range. For most people starting out, 100mg daily with a main meal is the sensible opening position. It is not a supplement you feel working the day you take it, so give it a fair run of weeks rather than days, and if you have a heart condition, take blood-thinning or blood-pressure medication, or take statins, involve your GP or pharmacist before you start.
What to look for when buying CoQ10 in the UK
- The actual dose per capsule. Cheap products love 30mg doses that look like a bargain until you work out the cost of a proper 100mg day.
- The form, stated plainly. Ubiquinone or ubiquinol, either is legitimate, but the label should say which and not hide behind "CoQ10 blend".
- Something done about absorption. An oil-based softgel, or a formulation built with absorption in mind, beats a bare powder capsule.
- A short, honest label. If the ingredients list is longer than this paragraph and mostly fillers, the manufacturer's priority was not you.
What we stock at LSC
We keep Terranova's CoQ10 range because their whole approach is formulation-first. The Terranova CoQ10 100mg Complex pairs a proper 100mg dose with their Magnifood botanical base, and the newer Terranova NextGen CoQXorb CoQ10 Complex is their answer to the absorption problem specifically. If you want CoQ10 alongside turmeric in one capsule, Viridian's Curcumin & CoQ10 Complex covers both. All three are brands I would take myself, which is the only stocking policy I have ever had.

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Frequently asked questions
What is the best time to take CoQ10?
With your largest meal of the day, because dietary fat improves absorption of this famously awkward molecule. Beyond that, consistency matters more than clock time.
Is ubiquinol worth the extra money?
Sometimes, but not automatically. A well-formulated ubiquinone with decent absorption support is a better buy than a poorly formulated ubiquinol. Judge the whole product, not the buzzword.
Can I take CoQ10 with statins?
Many people do, and statin users often raise CoQ10 with their GP. Have that conversation before starting, and never adjust prescribed medication yourself.
How long does a tub last?
At 100mg a day, a 60-capsule tub of 100mg capsules is two months. Do that arithmetic before comparing prices, because the cheap 30mg tubs stop looking cheap very quickly.